Dove
STRENGTH IN SOFTNESS
This campaign looks to the future of Dove by extending its message of empowerment to men, challenging beauty standards through inclusion. For many men, self-care is a personal and political act, embracing vulnerability in spaces that often resist it.
This strategy reinterprets Dove's "Real Beauty" legacy through a masculine lens, framing softness as a new strength. By highlighting male self-care as a personal and political issue, the campaign challenges norms linking vulnerability to weakness. The creative direction uses contrast between polished visuals and raw emotion, showing how empowerment can emerge from tension, thus broadening Dove's audience while staying true to its mission of inclusivity and deeper beauty.
NMAI
The National Museum of American Illustration
The Museum houses a collection of visual Americana that is often nostalgic but seldom recontextualized. This rebranding project challenges that view by suggesting that illustration is a serious visual language that shapes American identity.
It seeks to reposition the museum with a new typographic system and editorial presence, linking its historical significance to a more culturally relevant future.
Type Gloss
Editorial Study
Emerged from a fascination with how typography affects identity and perception. Influenced by queer theory, this publication explores language as a material rather than just text.
This visual exploration captures fragmentation, fluidity, and defiance. Each spread uses opacity, repetition, and hand-marked elements to reflect the layers of emotion, memory, and meaning.
About
They are drawn to storytelling that's elegant but a little eerie, strategic but emotional. Their style pulls from Swiss modernism, brutalist exteriors, Georgian folk art, and Jean Harlow in Dinner at Eight (a vision in satin and smoke).
Lavan works across art direction, editorial, branding, and AI-aided visuals, crafting work that's as intentional as it is indulgent. They love soft edges, hard lines, strange beauty, and stories that leave an impact.
Let's make something that lingers..
Lavan.chx@gmail.com