Lavan Chxeidze

ART DIRECTOR 

                                                                                                  

Between clarity and contradiction.

NMAI


The National Museum of American Illustration


The Museum houses a collection of visual Americana that is often nostalgic but seldom recontextualized. This rebranding project challenges that view by suggesting that illustration is a serious visual language that shapes American identity. 

It seeks to reposition the museum with a new typographic system and editorial presence, linking its historical significance to a more culturally relevant future.