Lavan Chxeidze

                                                                                                                                            Art Direction






Men are taught that softness threatens masculinity. Dove Men+Care challenges that, redefining care, vulnerability, and emotional openness as essential parts of strength.

Role: Art Direction, Campaign Concept





Type Gloss


An editorial study born from a fascination with how typography affects identity and perception. Fragmentation, fluidity, and defiance rendered in print.


Role: Art Direction, Editorial Design



National Museum of American Illustration


A dynamic identity for the National Museum of American Illustration, connecting a historical collection to a contemporary presence through a dynamic typographic system. 


Role: Art Direction, Identity Design

thistle



Most wellness brands solve for aesthetics. Thistle solves for overstimulation. A brand world built from the ground up across strategy, visual identity, product direction, and experiential design.

Role: Art Direction, Brand Strategy, Visual Development 

Lavan Chxeidze is an Art Director and artist based in NY

©Lavan Chxeidze 2026